Every dental practice ends up asking the same question: who is going to run our Instagram and Facebook? There are three real options. Each one costs something, and it is not always money.
Here is a plain comparison so you can pick the one that fits your practice.
Option 1: Do it yourself (or give it to the front desk)
What it costs
- Money: close to zero, maybe a design tool subscription.
- Time: usually 3 to 6 hours a week to plan, design, write and post.
- Hidden cost: those hours come from someone who should be helping patients or answering the phone.
What usually happens
It starts strong. Then a busy week hits, posting stops, and the account goes quiet for months. Nobody decided to stop. It just fell to the bottom of the list.
Best for
Practices with a team member who enjoys social media and has protected time for it every week.
Option 2: Hire a marketing agency
What it costs
- Money: agencies commonly charge from several hundred to a few thousand dollars a month for social media, often with a minimum contract.
- Time: less than doing it yourself, but you still review drafts, send photos and answer questions.
- Hidden cost: many agencies work for many types of businesses, so posts can feel generic and not very dental.
What usually happens
A good agency can do great work. The problem for small practices is price. If you pay a lot each month, every quiet month hurts.
Best for
Larger or multi location groups with a real marketing budget and someone to manage the agency.
Option 3: Use AI built for dental practices
What it costs
- Money: a small monthly fee, much less than most agencies.
- Time: a short setup, then a few minutes a week to approve posts, or none if you let it run on its own.
- Hidden cost: you still need to add your own photos and real team moments for the most personal posts.
Generic AI vs dental AI
Tools like ChatGPT can write a caption, but someone still has to come up with the idea, design the image, check it, and post it. That is still hours a week. A tool built for dental practices does the whole job: ideas, design, captions and publishing.
Best for
Busy single and small group practices that want to post consistently without hiring or paying agency prices.
Side by side
- Lowest money cost: do it yourself.
- Lowest time cost: AI built for dentists, then agency.
- Most consistent posting: AI or a good agency.
- Most personal touch: your own team, with help.
Questions to ask before you choose
- Who exactly will do this every week, even in the busiest month?
- How much can we spend each month without stress?
- Do we want to approve every post, or let it run?
- Is there a contract, and can we cancel anytime?
- Will the posts match our brand colors and voice?
Where Kovex fits
Kovex is option 3. It is a team of 7 AI agents built only for dental practices. They plan the ideas, design posts in your brand colors, write the captions, and publish to Instagram and Facebook. You can approve each post or let it run on its own.
It costs $47 a month, with no contract, and you can cancel anytime.